Search engine optimazation and the writer

In my last post I ranted and raved a bit about my disappointment with the way websites required writers to write to a certain formula – specifically one that used target words that would draw searchers to the article.

Shortly after, while checking out my twitter page, I noticed a reference to some software that writers can use to turn one article into a half dozen different versions of itself. I guess it could be considered cloning? I guess I could be old fashioned but the very thought of this takes me back to high school and using the Cliff Notes or Classic Comics to avoid the real work of reading,

The idea behind the software is that it will save the writer tons of time in the originality seeking department while providing different ways to extract saleable material from a single article. The purpose is kind of wonky, if you ask me, because instead of requiring that a person write solid, well-researched, informative content, the software agrees that the real reason to have articles published on the web – beyond the monetary reimbursement – is to provide a website with search engine optimized verbiage.

All this certainly flies in the face of the rules George Orwell wrote should be followed by every writer.

(Image via Wikipedia)They are:
• Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive where you can use the active.
• Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
• Break any of these rules sooner than say anything outright barbarous.

To read Orwell’s entire essay, check out Politics and the English Language.